Jack Russel

"Achieving better animal ownership AND

experiencing the very best in canine companionship!"


Here at BAXTER & Bella, our goal is to help as many puppy parents as possible learn how to successfully integrate a dog into their everyday life by using positive training techniques in fun, rewarding and worthwhile ways! We believe by helping families train their own canine companions to be calm, well-mannered and better-behaved, more families will experience the joys of lifetime canine companionship and more dogs will remain in loving homes where they belong.

In order to help us accomplish this, PUPPY PREP, our signature online puppy school curriculum, in addition to all of the other great resources exclusively provided inside our Lifetime MEMBERS ONLY Access area are strategically designed and conveniently developed to be force-free, backed by science and as much about teaching your dog how to act, as they are about coaching you as pet parents how to train!


To provide puppy parents with the proven training methods, materials and other resources necessary to become properly educated, appropriately prepared and sufficiently experienced in positive pet parenting, subsequently impacting the pet population for good and both achieving better animal ownership and experiencing the very best in canine companionship!


We will establish The BAXTER & Bella Company as the premier online puppy training and pet parenting DIY school worldwide, successfully strengthening the relationships of animal owners and canine companions while also maintaining our family-friendly focus and holding true to the people, puppies and principles that matter the most to who we are and who we strive to become!


Moreover, as our labor of love and your personalized team of passionate puppy parenting professionals, we are doing everything we can in order to positively impact the pet population for good by teaching and training, sharing and showing, helping and highlighting, focusing and featuring and coaching and communicating the methods, materials and other resources needed, as well as the tips, tricks, tools and techniques we use personally and professionally for optimal outcomes!

In fact, we are committed to making BAXTER & Bella all about YOU and your puppy, as we personally promise to do whatever it takes in order to provide you with everything needed along your successful animal ownership adventure! So much so, it is our overriding goal that upon curriculum completion and program graduation, not only will your puppy be properly housetrained, impressively mannered, sensibly obedient and successfully socialized, but you will have learned how to teach him anything you ever wanted, and at anytime throughout your forever future as you work together toward "Becoming best friends through love and learning!"

In conclusion, BAXTER & Bella is our way, based upon our backgrounds and our experiences in positive puppy parenting, therapy and service dog training, in addition to professional education, curriculum development, people coaching and individual mentoring, to best provide pet parents everywhere the most comprehensive help anywhere, in order to positively impact the pet population for good, to teach animal owners how-to become better puppy parents and ultimately strengthen canine companionships for the better!


Training Philosophy 

As professional dog trainers, a common question we receive is about our training philosophy - this is not only a fair request, but a very important one as well. You see, in the dog training world, there are many differing approaches believed to be the best in teaching canine companions and when coaching new puppy parents. What's more, we are here to tell you not all trainers and training philosophies are created equal. As science evolves, technology expands, and both methods and materials improve, the canine community is learning how to more effectively teach, more efficiently serve and more successfully work with dogs, leading to updated understandings, improved methodologies and enhanced applications that together aid in achieving bettering animal ownership and experiencing the very best in canine companionship!


It is without any doubt an extremely exciting time to be part of canine coaching and puppy parenting!


Moreover, as it specifically relates to our training philosophy as animal owners, as professional dog trainers and as the creators of a quickly and ever-expanding online puppy school, we constantly are seeking the most up-to-date and the very best information available, paying particular attention to the proven methods, materials and other resources backed by science, successful in practice and that will enhance our abilities to positively impact the pet population for good!


What's more, it's our ever-evolving training philosophy that ultimately makes up the foundation behind who we are, how we choose to think and why we act the way we do - it runs deep in our genetic code, creates the very routines of our ongoing canine coaching curriculum and acts as our guiding principle for all of our thoughts, ideas, actions, behaviors and activities - it is our inner GPS that dictates the direction we go and the behaviors governing everything we do personally and professionally with each and every one of our animal interactions! 


In fact, the topic of training philosophy is so important to us, we created our an acronym to guide us in how to think, how to behave, how to act, how to train and how to coach. Our abbreviated word spells C.A.L.M. and more than just reminding us to remain CALM as passionate puppy parents and professional dog trainers for optimal outcomes, each letter in the word also represents an important part of our teaching, our training and our coaching philosophy. Likewise, each of the C.A.L.M words individually symbolize how we are to be while working with our dogs and collectively instruct us on how we are to behave around our canine companions... (CONFIDENCE) - to be oneself, to act with poise and to have conviction, (ATTENTIVE) - to be mindful, to be considerate and to be understanding, (LEADERSHIP) - to maintain control, to give guidance and to offer direction and (METHODS) - to have a purpose, to follow a pattern and to trust in the process!


Additionally, in considering our training philosophy, we have learned dogs are NOT robots, they can NOT be programmed, rather, they are living and breathing creatures, with minds of their own, who think for themselves, and like us, they deserve respect and to be treated humanely. Our training philosophy is an ongoing reminder to be proper, to be passionate and to be professional, regardless of the circumstances, with our thoughts, ideas, actions, behaviors and activities!

So what does all this mean? For us, the right training philosophy offers unquestionable guidance to successfully govern us in our animal relationships in appropriate ways that are mutually inviting, positive, fun rewarding and worthwhile. It teaches us that "Whatever gets rewarded gets repeated!" As such, we believe in our force-free training methods, utilizing positive reinforcement techniques, in order to help us successfully strengthen our relationships with our dogs, and creating lifelong feelings of mutual trust and ongoing respect. In fact, per our experiences, we strongly believe positive training techniques are the best ways of teaching a behavior and then subsequently having that behavior repeated again and again. We also believe proper boundaries, with well-defined rules and realistic routines are important in fostering the right canine coaching environment where learning can take place. We believe it is important that our dogs know what we expect from them and likewise what we will not tolerate. We believe in efficient and effective communication and use marker training with all of our dogs, choosing a very enthusiastic "YES!" to mark good behavior and a distinguishable "NO!" to mark activity we want to modify. Further, we strongly believe it's vital for animal healthiness and happiness to teach our puppies to think on their own, even from very young ages, using free shaping techniques to encourage intellectual interaction by simply breaking desired behaviors into smaller steps and marking and rewarding progress until they eventually figure out what is wanted.


In short summary, we work to positively help shape a dog's behavior by using good communication and reinforcing with rewards, which are backed by science and proven successful in animal training, keeping our canine companions happy to learn, excited to work and ultimately better behaved! With this philosophy, we also believe in a lifelong journey of learning in order to enhance our methods, improve our materials and build better relationships throughout our future!


Meet the Owner...

Amy Jensen


Professional Educator

I received my professional degree from Utah State University in Mathematics Education and enjoyed the privilege of serving as a full-time teacher for multiple years. Throughout my experience in various capacities, and in working with kids from many diverse backgrounds, I learned how much I truly love helping others realize their full potential no matter the subject material. Teaching has been an amazing opportunity for me to observe that moment when the light turns on for an individual learner and they begin to better understand how to properly connect concepts for optimal outcomes. 


Professional Trainer

Now as a professional trainer, working with dogs has always been a dream of mine and I am blessed to be able to strategically combine this lifelong passion with my background in both education and curriculum development in order to effectively teach and efficiently train inside the dog world. I have an enthusiasm for working with others, a sincere commitment to excellence and I know first hand the key to successfully impacting the statistics on the number of pets that ultimately remain in loving homes where they belong hinges upon the community of many professionals who work to properly help coach animal owners everywhere how to connect, learn and teach others to live with their animals.


After turning my interest into a profession, families started contacting me to train their dogs for them, which set me on an ongoing adventure of seeking education and professional development in the dog training world. As I enjoyed the books, the classes, the mentors and of course, the teaching and the training time with the animals, I absolutely loved the learning and the implementing of it all by helping others. Through it all, I considered how I could have an even bigger influence for good and wanted to be able to send home resources and materials with every trained dog I worked with in order for the family to continue the training that had been taught and understand more completely the education their puppy received while in my care. I subsequently created the BAXTER & Bella company with hopes of sharing my training knowledge with as many new puppy parents as possible. Today, with a business that is growing and a commitment to continue forward, I am dedicated to providing the most current, up-to-date and impactful resources, tips, tricks, tools and techniques that are as much about teaching family pets how to appropriately act, as they are about coaching pet parents how to effectively train. In fact, here at BAXTER & Bella it's part of our DNA and will always be be who we are... successfully building positive and respective relationships with our animals as we continue to work toward becoming best friends through love and learning!


I have years of experience in the animal training world. In addition to currently training puppies for everyday family life, educating individuals through the use of my online puppy school and working one-on-one with clients in their homes, I have completed a semester of study in Animal Science at Utah State University, spent nine months training puppies at Puppy Steps Training in Northern Utah, apprentice trained for 18 months at Good Dog! Autism Companions and am now a professional service dog trainer for their organization. I continued my studies with the CATCH Training Academy and am a CTA Certified Dog Trainer (CCDT). I have learned so many things through these experiences and love sharing my knowledge with others in ways that will help those around me better puppy parent. I am also an AKC CGC Evaluator, professional member of the Association of Professional Dog Trainers (APDT) and the International Association of Animal Behavior Consultants (IAABC), committed to using science-based, positive and force-free training methods. I train without the use of force, pain, fear, or intimidation.

In addition to the things listed above, I strongly believe in life-long learning and am currently enrolled in a Masters training program to enhance methods, improve materials and build better relationships throughout the future!

Wife & Mother

Along with being a math educator and puppy trainer, I am very blessed with the title of wife and mother. I am an enthusiastic stay-at-home mom who chooses to spend a portion of my time volunteering in classrooms for my three children, working with puppies, as well as creating educational materials for the everyday puppy owner. My dream is simple - I hope through teaching you how to pick a puppy, in addition to training the basic household manners, instilling the necessary obedience commands and introducing proper socialization skills I will be able to positively impact the number of dogs who will remain living in homes with their families where they belong.





Meet Our Business Manager 

Scott Jensen

"We created it JUST FOR YOU!"


Years ago, after our youngest child started school, I challenged my wife Amy, who indicated she would have some extra time on her hands, to find a problem and dedicate herself to fixing it. Almost immediately and without hesitation, Amy said,

"PUPPIES, I want to fix the puppy problem!"


Surprised, but not so surprised, I loved the excitement, enthusiasm, and determination I heard in her voice and the sincerity I felt in her response! In fact, knowing Amy, I knew this was not a quick and easy decision, but rather an honest and heartfelt answer to something she was passionate about, and I immediately realized right then and there this was going to become an active and ongoing quest for the rest of our lives!


Hello... my name is Scott and together with my amazing wife Amy, we are the owners and creators of BAXTER & BElla and run this business together from our home in Northern Utah. She is responsible for the teaching and the training and I help as much as I can with anything and everything else to best compliment all the great stuff she is doing. Overall, we've spent the last number of years building this business from a simple single puppy at a time effort, to a more complex kennels of dogs system, to creating a printed work book for individuals to use on their own, and now to designing and developing a sophisticated online puppy school that is as much about teaching dogs how to act, as it is about coaching pet parents how to train! All along, we have been learning, living and implementing the latest in dog training philosophies, working with other pet professionals and now understanding so much more about how to effectively communicate with our canine companions and efficiently teaching them how to best meet our needs and desires!


In truth, once you see the magnitude of awesomeness that has continually evolved and become the BAXTER & Bella company, it's no wonder our daily visitors are rising, our active memberships are growing, our PARTNERS are increasing and our methods are improving as we are working hard to have a positive impact on the canine community one animal and one pet family at a time. All-in-all, great things are happening every single day and together, with the help of so many incredible people, including all of our cute little family of five, we are beginning to make a real difference for good in the pet population as we strategically work toward achieving better animal ownership and experiencing the very best in canine companionship!

Approximately 7.6 million companion animals enter animal shelters nationwide every year and of those, close to 3.9 million are dogs and 3.4 million are cats. What's more, each year, roughly 2.7 million animals are euthanized (1.2 million dogs and 1.4 million cats).

So from one passionate pet family to so many others, it is our goal to help as many pet parents as we can to avoid the common pitfalls and problems associated with successfully training and integrating a canine companion into their homes as valued participants in their lives. We have discovered the real satisfaction and the lasting joy that comes with animal ownership and can't help but sincerely want to share the tips, tricks, tools and techniques that we have learned in order to make it so much easier for others successfully train their dogs in order to keep more out of shelters and in loving homes where they belong!


As such, we designed and developed BAXTER & Bella, including PUPPY PREP, MEMBERS ONLY, LIVE! and so much more as our families labor of love and super cool solution to the "puppy problem" where new pet parents ignorantly don't do all that they can and or they should during the critical doggy development phases, and thus end up dealing with unnecessary puppy problems down the road. In short, this is what we absolutely love to do and we from our family to yours, we look forward to helping you and your puppy work toward "Becoming best friends through love and learning!"


Meet the Trainer...

Laura Sarvinski


We are beyond excited to welcome Laura to our team! She is an amazing trainer with a lot to offer our BAXTER & Bella family. You'll see her answering email questions, chiming in on the facebook group and helping with LIVE Office Hours hosting one-on-one video calls.

Professional Trainer

Hi everyone! My name is Laura Sarvinski and I am so excited to Join the Baxter and Bella family! I live in Fortuna, California with my husband Travis, our 2 dogs Emma the German Shepherd and Finn the Miniature American Shepherd.  We will be welcoming our first child in October as well! 


I have been in the dog training world for about 12 years. I started with training and competing in agility with my childhood dog, Blaze and then became a puppy kindergarten instructor in my community.  I attended Bergin University of Canine Studies where I earned my Bachelor’s Degree in Cynology, the scientific study of domestic canines. After graduating from Bergin I began working for Good Dog Service Canines and continue to work with them as a senior dog trainer training Autism Service Dogs. I am passionate about dog training and love helping dog owners learn how to work with their dogs and create a strong life-long bond.



Meet the Trainer...

Bailey Atwood


We are so fortunate to have Bailey helping us here at BAXTER & Bella and appreciate all she brings to our team! Bailey will be helping us with LIVE! Office Hours, this facebook group and ASK THE TRAINER questions. 

Professional Trainer

Hello! My name is Bailey Atwood and I am so grateful to be a part of the team. I graduated from Bergin University of Canine Studies in 2018, with my degree in business and companion dog studies. I currently live in Maine and recently created my own dog business where I train and walk dogs. I am the head trainer at a local dog kennel where we work on basic obedience and puppy socialization. I love working with pet dogs, but also enjoy my time working with service dogs. I am an apprentice trainer for Good Dog! Service Canines, and am currently training a yellow lab, Nala. I also have two personal labs, Caliope and Paxton, and a three legged cat, Mazey.

I am beyond fortunate to have this opportunity to work with you all at Baxter and Bella. I genuinely enjoy working with and helping people better understand their dogs, and am looking forward to all the opportunities this experience will bring.



Meet the Trainer...

Courtney Goblirsch


We are excited to welcome Courtney to our training team! She assists with Office Hours Video & Phone calls, answers ASK THE TRAINER emails and responds to posts in our Facebook Members Only group. 

Professional Trainer

Hi! My name is Courtney Goblirsch and I'm excited to join the Baxter and Bella team! I currently live in North Carolina with my husband but will be moving to Colorado by the end of the year. 


I graduated from Bergin University of Canine Studies in 2018, with my degree in Assistance Dog Education. I own a dog training business as well as work for Good Dog! Service Canines training service dogs. I am passionate about dog training and look forward to helping others work with their canines.



Meet the Trainer...

Emily Jolliff


We want to welcome Emily Jolliff to our BAXTER & Bella training team! You'll see her in Office Hours, answering Ask the Trainer emails and on Facebook! Here's a little more about Emily....

Professional Trainer

Hey there! My name is Emily Jolliff and I am so thankful to be a part of the BAXTER and Bella family! I live in Philomath, Oregon with my two dogs, Jazper and Xana (a Border Collie mix and a Labrador Retriever), and my cat Nixie. I enjoy hiking with my dogs, playing agility with Jazper, going antler/shed hunting with Xana, and trick training Nixie! 


I have been passionate about animals since I was a young child, and I was introduced to dog training when I fell into the Dog Agility world at the age of 14. Since then I have enjoyed expanding my knowledge and practiced all sorts of dog training such as scent work, dock diving, fastCAT, service dog training, behavior modification, and more! I found the perfect school to continue learning about training, and graduated from Bergin University in 2018. I got my CPDT-KA certification in 2019, and am also Fear Free Certified in the veterinary world. I love helping people communicate with their dogs to create a long and lasting relationship that is full of love and joy!






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